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Grace instead of gold

Promotions, by definition, offer participants more value or lower pricing for a specified (promotional) period.

Keep in mind, however, the 'more value' part of a prize or chance promotion doesn't always have to be cash, merchandise or travel.

Some people choose different satisfactions: time instead of things, wisdom instead of widgets, laughter instead of loot.

The key is to offer what the audience particularly values -- but that would otherwise be out of reach if not for existence of the promotion.