Though we don't like to encourage it, we're capable of producing scratch-offs in a jiff.
Case in point: We recently produced 1000 scratch-off flyers in a time of 2.5 hours! Two-and-one-half hours for prepping, printing, variable data imprinting and applying scratch-off coating.
Forty or fifty years ago, 2.5 hours was the time it took to produce the continuous tone film negatives needed to produce halftone positives needed to produce color key proofs. 'Back in the day' it took 5-7 working days before the first proof.
Overt message: Don't forget to take some time, maybe while you wait in the drive through, to appreciate the accomplishments today's printed products represent.